In-store digital media is needed today because most consumers now live with digital media via the Internet and hand-held devices at home and at work. Also, todays consumer don't want to be bothered when they go shopping. Bothered, meaning intrusion by sales associates or the inability to locate items. People may like sales and shopping, but they do not like a sales pitch. It is important for retailers to provide information in a way that does not feel intrusive or overwhelming but also feels approachable. Interactive digital signage is an easy way to achieve this.
Engagement builds customer confidence, as well as brand loyalty. As customers engage with interactive digital screens, they are able to peek inside the retailer. Interaction with digital signage creates an opportunity to have interaction with the brand and the store, which keeps that retailer top-of-mind for the customer.
Retailers realize that the industry is uniquely positioned to deliver greater information and tools that strengthen relationships with consumers. Content developers and managers are creating mobile couponing, SMS messaging and QR codes for direct interaction.
The seamless integration of information tailored to the mobile device feels both natural and logical to consumers.
A kiosk or screen is an interactive selling tool, not just atmosphere. By providing a specific experience to customers who interact with the brand via the digital portals, retailers can increase sales while building a relationship with the customer.Education and Advertising
Interactive digital signage is the easiest way to educate customers, not making them feel pressured from a sales person, while advertising your vendors.
Targeted, flexible messaging is also a top benefit of digital signage. Typical methods include end-caps and in-store static signage to display sales or new products that tend to be overlooked by busy customers. In-store digital signage gives the retailer total control of campaigns, which can be limited to a specific region in the store or targeted based on time-of-day and day-of-week, and allows the customer to become his or her own subject matter expert.
More stores are turning to digital signage to help customers navigate sometime large expanses of space. Digital signage can point to a roving demonstration, a sale, or a point of interest, but it also can be changed with a moment’s notice when the environment changes. No matter what, almost every brand that engages interactive digital signage sees appreciable ROI on the brand. Including sales increae, and returns decrease.Consumers Insight
As data is collected on interaction, insights are gathered about consumer behaviors: these insights can shape business decisions. Retailers can use this information in order to modify, change and target customers. Additionally, your Brand can build complete campaigns around the data gathered from the signage.
Retailers must leverage these useful insights to provide a better experience for the consumer. Stores that gather and observe diligently have a keen understanding of buying and spending habits, brand awareness and loyalty, and other consumer behaviors. Bluebox Digital Media, offer the most comprehensive "Consumer Insights" data in the industry.Ease of Deployment
The deployment of a digital signage program cannot go unnoticed when considering a technology investment. Bluebox's "Retail Concierge" digital signage systems are flexible and customizable to the retailer’s needs via a single media player and single web based access point. Content can be changed quickly and easily, and without hiring additional staff. Bluebox Digital Media can assist in all phases of content creation and management, as well as complete training.